ASMALLWORLD
2008 – Present
ASMALLWORLD is an international, invitation-only social network founded in 2005 and headquartered in New York City.
At ASW I am half of a two person product team that has been charged with redesigning the site. Tasks have included cleaning the layout, exposing hidden content, shaping rewarding interactions and increasing usability. My specific role has been to translate our concepts into final designs that keep the site looking modern and up-to-date – carefully balancing a refreshed look and function while ensuring continuity for the existing user-base.
Slide Information
Page layout, branding and site architecture for all slides by Roy Stanfield and Oz Lubling.
- Mobile Web Application: Various screens on various devices
- Website: Geolocator landing page


